Effective Date: 10 December, 2024

Last Updated: May 23, 2025

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1. INTRODUCTION

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RedX Research, the research arm of Amplifi Education, ("Company," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.redxresearch.com (the "Website").

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This Privacy Policy applies to all visitors and users of our Website. By accessing or using our Website, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not access or use the Website.

 

2. INFORMATION WE COLLECT

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2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out and submit our contact form

• Communicate with us via email or other direct contact methods

• Request information about our educational services

 

The types of personal information we may collect include:

• Contact Information: Name, email address, phone number

• Inquiry Details: Messages, questions, or comments you provide

• Educational Information: Information about your educational background or interests (if voluntarily provided)

• Professional Information: Your occupation, company, or professional background (if voluntarily provided)

 

2.2 Information Automatically Collected

When you visit our Website, we may automatically collect certain information about your device and usage patterns:

Technical Information:

• IP address and general location information

• Browser type and version

• Operating system

• Device type (desktop, mobile, tablet)

• Screen resolution and display settings

Usage Information:

• Pages visited and time spent on each page

• Date and time of visits

• Referring website or source

• Click-through rates and navigation patterns

• Search terms used to find our Website

Cookies and Tracking Technologies:

• We may use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior

• See Section 8 for detailed information about our use of cookies

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2.3 Information We Do Not Collect

We want to be clear about what we do NOT collect:

• We do not require account registration or login credentials

• We do not collect payment or financial information (as we don't process payments)

• We do not collect sensitive personal information such as social security numbers, health information, or educational records

• We do not collect information from children under 13 without parental consent

 

3. HOW WE USE YOUR INFORMATION

 

3.1 Primary Uses

We use the personal information we collect for the following purposes:

Communication and Customer Service:

• Responding to your inquiries submitted through our contact form

• Providing information about our educational services and programs

• Communicating about Amplify Masterclass and other educational offerings

• Following up on your requests for information

Website Operation and Improvement:

• Operating, maintaining, and improving our Website

• Analyzing usage patterns to enhance user experience

• Ensuring Website security and preventing fraud

• Troubleshooting technical issues

Educational Services:

• Understanding educational needs and interests

• Developing and improving our educational programs

• Providing relevant educational content and resources

 

3.2 Limited Use Commitment

Important: We commit to using your contact information solely for responding to your inquiries and providing information about our educational services. We do not use your information for any other commercial purposes, marketing campaigns, or third-party promotions without your explicit consent.

 

3.3 Legal and Safety Uses

We may also use your information to:

• Comply with applicable laws, regulations, and legal obligations

• Protect our rights, property, and safety, and that of our users and others

• Respond to lawful requests from public authorities

• Enforce our Terms of Service and other agreements

 

4. HOW WE SHARE YOUR INFORMATION

 

4.1 No Sale of Personal Information

We do not sell, rent, lease, or trade your personal information to third parties for their commercial purposes.

 

4.2 Limited Sharing Circumstances

We may share your personal information only in the following limited circumstances:

Service Providers:

• With trusted third-party service providers who assist us in operating our Website and providing our services

• These providers are contractually obligated to keep your information confidential and use it only for the purposes we specify

• Examples may include web hosting providers, email service providers, and analytics services

Business Operations:

• Between our operations in the United States and Korea as necessary for business purposes

• With our employees, contractors, and affiliates who need access to the information to perform their job functions

Legal Requirements:

• When required by law, subpoena, or other legal process

• To protect our rights, property, or safety, or that of others

• In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business

With Your Consent:

• When you have given us explicit consent to share your information for a specific purpose

 

4.3 Anonymous Information

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, marketing, or other business purposes.

 

5. INTERNATIONAL DATA TRANSFERS

 

5.1 Cross-Border Operations

As Amplifi Education operates in both the United States and Korea, your personal information may be transferred to, stored, and processed in either country. By using our Website, you consent to such transfers.

 

5.2 Data Protection Standards

When transferring personal information internationally, we implement appropriate safeguards to ensure your information receives adequate protection, including:

• Ensuring receiving parties maintain appropriate security measures

• Implementing contractual protections for international transfers

• Complying with applicable data protection laws in both jurisdictions

 

5.3 Legal Framework Compliance

We comply with applicable international data transfer requirements, including:

• U.S. privacy laws and regulations

• General Data Protection Regulation

• Korean Personal Information Protection Act (PIPA)

• Other applicable international privacy frameworks

 

6. DATA SECURITY

 

6.1 Security Measures

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Technical Safeguards:

• Encryption of data in transit and at rest

• Secure server configurations and firewalls

• Regular security updates and patches

• Access controls and authentication systems

Organizational Safeguards:

• Employee training on data protection and privacy

• Limited access to personal information on a need-to-know basis

• Regular security assessments and audits

• Incident response procedures

 

6.2 Data Breach Response

In the event of a data breach that poses a risk to your personal information, we will:

• Take immediate steps to contain and remedy the breach

• Notify affected individuals and relevant authorities as required by law

• Provide clear information about what happened and what we're doing about it

• Take steps to prevent similar incidents in the future

 

6.3 Limitations

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

 

7. DATA RETENTION

 

7.1 Retention Periods

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

Contact Form Submissions:

• We typically retain contact form submissions for 3 years from the date of submission

• This allows us to maintain a record of our communications and follow up on inquiries

Website Usage Data:

• Anonymous usage data may be retained for up to 2 years for analytical purposes

• IP addresses and other identifying information are typically deleted or anonymized within 12 months

Legal Requirements:

• We may retain information longer if required by law or for legitimate business purposes such as legal proceedings

 

7.2 Data Deletion

After the retention period expires, we will securely delete or anonymize your personal information unless:

• You have requested that we delete your information earlier (see Your Rights section)

• We are required to retain it by law

• It is necessary for legal claims or compliance purposes

 

8. COOKIES AND TRACKING TECHNOLOGIES

 

8.1 Cookies

Cookies are small text files stored on your device when you visit our Website. We use cookies and similar technologies to enhance your browsing experience and analyze Website usage.

 

8.2 Types of Cookies We Use

Essential Cookies:

• Necessary for the Website to function properly

• Cannot be disabled without affecting Website functionality

• Include session cookies and security cookies

Analytics Cookies:

• Help us understand how visitors use our Website

• Provide information about page views, visitor behavior, and Website performance

• Allow us to improve our Website design and content

Functional Cookies:

• Remember your preferences and settings

• Enhance your user experience

• May include language preferences or accessibility settings

 

8.3 Third-Party Cookies

We may use third-party services that set their own cookies, such as:

• Google Analytics for website analytics

• Other web analytics or performance monitoring services

 

8.4 Managing Cookies

You can control cookie settings through your browser:

• Most browsers allow you to refuse cookies or delete existing cookies

• You can usually find cookie settings in your browser's privacy or security settings

• Note that disabling cookies may affect Website functionality

 

9. YOUR PRIVACY RIGHTS

 

9.1 General Rights

Depending on your location, you may have the following rights regarding your personal information:

Access Rights:

• Request access to the personal information we hold about you

• Receive a copy of your personal information in a structured, commonly used format

Correction Rights:

• Request correction of inaccurate or incomplete personal information

• Update your contact information or other details

Deletion Rights:

• Request deletion of your personal information under certain circumstances

• Also known as the "right to be forgotten"

Restriction Rights:

• Request that we limit how we use your personal information

• Object to certain types of processing

 

9.2 How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in Section 12. We will respond to your request within a reasonable timeframe and as required by applicable law.
 

Verification: We may need to verify your identity before processing your request to protect your privacy and security.

No Discrimination: We will not discriminate against you for exercising your privacy rights.

 

9.3 Limitations

Some rights may be limited by applicable law or our legitimate business interests. We will explain any limitations when responding to your requests.

 

10. EDUCATIONAL PRIVACY CONSIDERATIONS

 

10.1 FERPA Compliance

As an educational service provider, we are committed to protecting educational privacy in accordance with the Family Educational Rights and Privacy Act (FERPA) and other applicable educational privacy laws.

 

10.2 Student Information

While our Website does not collect formal educational records, any educational information provided through our contact form is treated with appropriate confidentiality and security measures.

 

10.3 Parental Rights

Parents and eligible students have the right to:

• Review any educational information we may collect

• Request correction of inaccurate information

• Request deletion of information as permitted by law

 

11. CHILDREN'S PRIVACY

 

11.1 Age Restrictions

Our Website does not knowingly collect personal information from children under the age of 13 without parental consent. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information.

 

11.2 Parental Notice and Consent

If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately. We will work with you to address your concerns and take appropriate action.

 

11.3 Educational Context

In the educational context, we may collect information from students under 18 with appropriate consent and in accordance with applicable educational privacy laws.

 

12. CHANGES TO THIS PRIVACY POLICY

 

12.1 Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Post the updated Privacy Policy on our Website

• Update the "Last Updated" date at the top of this policy

• Provide additional notice for material changes

 

12.2 Material Changes

For significant changes that may affect how we use your personal information, we may provide additional notice such as:

• Email notification (if we have your email address)

• Prominent notice on our Website

• Direct communication through other means

 

12.3 Acceptance

Your continued use of the Website after any changes to this Privacy Policy will constitute your acceptance of such changes.

 

13. CONTACT INFORMATION

 

13.1 Privacy Questions

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Amplifi Education. 
Website: www.amplifiedu.com
Email: hello@amplifiedu.com

 

13.2 Response Time

We strive to respond to all privacy-related inquiries within 30 days. For urgent matters, please indicate the urgency in your communication.

 

14. LEGAL BASIS FOR PROCESSING

(EU/EEA RESIDENTS)

If you are located in the European Union or European Economic Area, our legal basis for processing your personal information includes:

Consent: When you provide explicit consent for specific processing activities

Legitimate Interests: For our legitimate business interests, such as:

• Responding to your inquiries

• Improving our Website and services

• Ensuring security and preventing fraud

Legal Obligation: When processing is necessary to comply with legal requirements

Contract: When processing is necessary to fulfill our obligations under our Terms of Service

 

15. CALIFORNIA PRIVACY RIGHTS

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15.1 CCPA Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: Request information about the categories and specific pieces of personal information we collect

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Right to Delete: Request deletion of your personal information

Right to Opt-Out: Opt-out of the sale of personal information (Note: we do not sell personal information)
 

Right to Non-Discrimination: Not be discriminated against for exercising your CCPA rights

 

15.2 Exercising CCPA Rights
 

To exercise your CCPA rights, contact us using the information in Section 13. We will verify your identity and respond as required by law.

 

ACKNOWLEDGMENT

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BY USING OUR WEBSITE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN.